Up until a few months ago, what your kid wore to bed was irrelevant. But all that changed when The Bright Company went live. Boy did it change. Kids all over the country were snapped in amazing, bright pyjamas from Twitter to Instagram and on blogs everywhere. No more high street crap. This amazing new brand had landed.
So what is TBC all about?
'We’re called The Bright Company because we believe in bright young things with bright futures... in kids being kids and having clothes that work, are warm and easy to move in. Our sleepwear products are designed to fit the needs of children’s movement for their stage of development.
Colour and print is very important to us. We will never use any generic or ‘traditional’ baby style prints such as tractors for boys or butterflies for girls. We don’t like pastel pink or blue, we like strong block colours. We believe that kids shouldn’t be stereotyped by being dressed in gender-typecasting clothes; for this reason our whole collection is unisex.'
'The Bright Company is owned and run by Alienor Falconer, who founded the business in the summer of 2012 after having spent 6 years in the fashion industry as a product developer, most recently for the leading British fashion label Paul Smith. Keen to promote British industry herself, Alienor and The Bright Company work exclusively with UK-based partners in print and production.'
Ali started the company after having her son, Corwin, and getting frustrated with endless isles of boys and girls clothing and sleepwear. She couldn't understand why they needed to be separate and why so much of it was such insipid colours. It's Ali's vision that we can have beautiful prints and colour on the sleepwear for our babies just as we would choose for ourselves.
There is a lot in the pipeline for TBC, including blankets and sleeping bags next season as well as sleepsuits and bundlers. Ali and TBC would also like to produce bedding and expand their size ranges and style offerings (yesssssss adult sizes please Ali!). So the future of TBC looks bright (sorrrrrrrrrry), I can't wait!
Here is what she has to say about Motherhood...
OCCUPATION Company Director, Mother
WHAT DID YOUR LIFE CONSIST OF BEFORE YOU BECAME A MAMA?
Professionally I worked for Paul Smith as a footwear product developer, so I spent a lot of time making lovely shoes, travelling the world to factories and trade shows. Personally I went out to bars and restaurants and saw all my lovely friends loads and had money!
HOW HAS BECOMING A MOTHER MADE YOU A BETTER PERSON?
Patience! I was seriously impatient before, I guess my job didn't help, but Corwin has taught me great patience which I really value.
ASIDE FROM CONCEALER, WHAT CANT YOU LIVE WITHOUT NOW YOU HAVE A CHILD?
My iPhone, it keeps me connected now I'm not sat at a computer all day
WHAT ADVICE WOULD YOU GIVE A FIRST TIME MUM?
Where to start! Enjoy it, those days when they will only sleep on you seem long but the months are short and soon enough they are a toddler who screams when you try to kiss them goodnight!
HOW HAS YOUR WARDROBE CHANGED SINCE HAVING A BABY?
I wear so much more jersey, everything I've brought since Corwin was born is so much more casual than my previous wardrobe. I have a wardrobe full of beautiful designer clothes which I daren't wear around Corwin but that make me feel too dressed up when I wear them out without him.
CAKE OR BISCUITS?
What kind of a question is that?! Both.
WHAT OR WHO INSPIRES YOU?
Every mamma I've met is an inspiration in some way, each of us is doing the hardest job in the world and trying to keep it sane!
DO YOU HAVE ANY SECRETS OR TIPS TO MAKING MOTHERHOOD THAT BIT EASIER?
Um no! make the most of the time that they sleep to do things for yourself.